This is the final iteration of a project for "Communication Design Fundamentals". The aim was to apply basic communication theory by studying both the sender and the receiver to establish what message needs to be communicated and what stylistic approaches would be appropriate. For this project, the audience was South Asian parents who want to improve their children's future career opportunities, so the imagery and the copy were crafted with this in mind. The banner words were chosen to emphasize qualities that would appeal to this audience. The font exploration and visual palette were inspired by the link between education and "kushkhati" or calligraphy, which is an important part of traditional education in this culture.